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Let’s talk about savvy follow-up methodology. Before formulating your follow-up strategy, it is important to decide what you want to achieve from your email campaign. Setting specific goals will inform which tactics you employ to achieve your mission. If your aim is to simply gather useful information about the target, a certain approach is warranted. If your aim is to simply arrange a call / meeting, another approach might be warranted. And if the aim is to close a sale, an entirely different approach might be called for.
Sending a cold email follow-up is crucial to maximizing conversion rates. Therefore, it is vital that you employ the right set of tactics. Very few prospects say “yes” to the first ask – or, for that matter, to the second, third, or fourth. So persistence is important; but it is not enough. You must be tactful with each interaction, lest you turn people off to your overtures.
Writing effective cold emails is not an easy skill to master. Even seasoned sales professionals have some difficulty in mastering this art. But no worries. We are here to help provide some guidance to ensure your efforts are successful.
Well-crafted follow-up emails can be an extremely effective means of increasing your conversion rate. Unfortunately, due to fear of rejection, a difficult (or no) sales process, or a lack of sales automation, most sales-people never follow-up with prospects; or do so in an inadequate manner. So here are three handy tips.
Give the reason for your follow up without saying that you are following up. It is often likely that your recipient doesn't remember your first email.
Give the reason for your follow up without saying that you are following up. It is often likely that your recipient doesn't remember your first email.
The call to action is about prompting a prospect to do something to move things forward. The most common of these is to schedule / request a meeting or call by linking to your scheduling tool.
Lure them into this action by offering a free consultation, a special deal, or a complimentary tutorial / presentation.
Well-crafted follow-up emails can be an extremely effective means of increasing your conversion rate. Unfortunately, due to fear of rejection, a difficult (or no) sales process, or a lack of sales automation, most sales-people never follow-up with prospects; or do so in an inadequate manner. So here are three handy tips.
There is no simple answer here, as many factors come into play
The trick, of course, is walking a fine line between being a nuisance and maintaining visibility. You want your emails to facilitate the buying decisions, not to be off-putting. Bear in mind that you want to maintain a positive image, and not come off as desperate or pleading. So if you send multiple follow-ups without hearing anything back, it is important to ascertain the optimal time to send a final (last-ditch effort) email–perhaps one that allows you to collect some survey data.
The trick, of course, is walking a fine line between being a nuisance and maintaining visibility. You want your emails to facilitate the buying decisions, not to be off-putting. Bear in mind that you want to maintain a positive image, and not come off as desperate or pleading. So if you send multiple follow-ups without hearing anything back, it is important to ascertain the optimal time to send a final (last-ditch effort) email–perhaps one that allows you to collect some survey data.
Lead Machine technology comes with the variation feature to save time with repetitive tasks. You can use it to craft to three variations of any given email campaign and collect data points for A/B testing with less manual work up front. This will increase efficacy while saving time fo other important tasks.
Don’t forget to diversify:
The idea, of course, is to augment your online presence with PPC campaigns. LeadMachine’s parent company [Rainmakers] has all the experience you need. Increase the strength of your team with a partnership, and leverage the experience of over 20 years of company building history.
Here at LeadMachine, our goal is to help your business thrive, not only through email campaigns, but throughout all facets of web development, SEO, lead generation, and marketing (advertising, promotions, business strategizing, etc.) Collecting data from multiple channels allows your company to garner a better understanding of it’s target market and put those learnings to good use. After all, engaging with your customer is what it’s all about.
